Scott Toland has been working with local dealerships, regional associations and national manufacturers since 1984. He has managed marketing, advertising and promotional campaigns with budgets totaling hundreds of millions of dollars.

 

Over the years, Scott received many requests from Dealers to help them better understand how to develop, implement and monitor their local marketing strategies. In response, he created The Marketing Academy in 2003.

 

Today, The Marketing Academy is the only hands-on workshop that will specifically teach you how to build a successful marketing strategy based on your dealership, your budget, your advertising, your market position, your customers, your competition, your media and your opportunities.