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Get AccessThe Marketing Academy
The only automotive marketing training platform with proven strategies that will change your business.
No travel. No booths. No pitching. No sponsors. No bias. No kidding.
FIRED UP & READY®
The Marketing Academy
The only automotive marketing training platform with proven strategies that will change your business.
No travel. No booths. No pitching. No sponsors. No bias. No kidding.
72-Hour Pass
Dealership
Groups
Knowing Is Better Than Guessing ®
Proven Results
We have successfully managed marketing strategies and advertising campaigns for dealerships, auto malls and manufacturer associations from coast-to-coast since 1984. We’ve figured out what works, what doesn’t, and why.
Real-World Curriculum
Our training platform will help you develop and execute a strategy specific to your dealership’s market, brands, opportunities, competition, positioning, budget, profitability, media, creative and staff. It’s all about you.
Unlimited, Unrestricted, Unequalled
Get 100% access to 200 videos as soon as you start your enrollment. Watch what you want, when you want, as often as you want. Plus, every month we add new expert training videos that are informative and engaging.
Change Is Constant
Watching each video will help you navigate through the jungle of daily changes affecting the automotive industry. We’ll help you take advantage of new opportunities and avoid common mistakes.
Fast & Easy
We combine education, information and entertainment to provide dynamic videos that will get your attention, keep your interest and help you accelerate your knowledge to the next level.
No Selling, No Sponsors
This is an educational forum. We don’t pitch products, pimp services or promote companies. We teach, we don’t sell. Our only agenda is to give you the knowledge and tools you need to win in your market.
200 Training Videos With New Videos Added Each Month
FIRED UP & READY™
Marketing Fundamentals
Start with these essential principles and best practices to develop a dynamic marketing strategy
Marketing Fundamentals
Low-To-No Cost Ideas
Use these proven tools to make a big impact on business with a small investment of time and money
Low-To-No Cost Ideas
Internal Marketing
Identify unique internal marketing opportunities that will help sell more cars and make more money
Internal Marketing
Data Mining & BDC
Use your database to find customers ready to buy and learn what to say to set appointments that show
Data Mining & BDC
Generations & Diversity
Adjust your dealership's focus and craft the customer experience for people who are not like you
Generations & Diversity
Creative Ad Production
Concentrate on the Cs of Creative - customer, comprehensible, credible, compelling and consistent
Creative Ad Production
Digital Marketing
Learn the latest about SEM, SEO, SEA, mobile, social, reputation, video, email, analytics and more
Digital Marketing
Traditional Media
Build the right media plan to reach the right customers, at the right time, in the right market
Traditional Media
Answers & Solutions
Get unbiased answers and the latest insights as we focus on solutions to real situations
Answers & Solutions
Leadership & Motivation
Align your marketing strategies with sales efforts and help build team confidence and conviction
Leadership & Motivation
